Deep strategic and operational expertise supporting startups and vendors in the information services ecosystem.


Sales and Go-To-Market

Go-To-Market is a broad range of activities that collectively represent the sales motion of your organisation. Our staff have built and executed GTM plans from startups through to global sales teams with thousands of staff.

CCAS can support single areas of focus or concern, such as building out the help desk and support/analytics functions, or can be engaged to stand up a full GTM process and build out the team in close partnership with CCO/CRO.

A common challenge is a misfiring sales engine, with leadership or company investors wanting a full assessment and benchmarking of current GTM process and performance. This deep dive provides a full assessment of the current team, processes, structure, capabilities and an execution plan to get back on track. For more information on this deep dive, the GTM review, please click here.

Common Projects

Product-Market Fit, Validation

Defining Value Proposition

Ideal Customer Profiles

Customer narrative and messaging

Lead Generation and Channels

Defining sales and trial management process

Sales enablement tools and CRM setup

Sales Team buildout and scale up

Pricing policy and commercials

Help desk and support motions

Account Management and renewal motion

Sales training, demos and objection handling

Sales playbooks

Go-To-Market Deep Dive, full review

Sales Models, product v solution

Channel and partners strategy

Website, narrative and messaging refresh

Combine product messaging to customer messaging

Renewal motion and usage campaigns

Tactical marketing and lead gen campaigns

Territory Allocation and targets/incentives

VOC Feedback loop

New Market Entry / Geographic expansion

Sample focus areas by growth stage



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